WHITE SPACE
INNOVATION
CORE
Grow with new assets, markets, categories.

Focus on game-changing and disruption for breakthrough incrementality.

Grow with new Business models.

Focus on new certicles for incrementality.

Grow with current assets, markets, categories.

Focus on current perfomance improvement.

Implementation of a solution to the current issues

Overhaul an ineffective existing process, performance

Improvement of the current way of doing Business to optimize time, cost, margin

Development of a brand new business model, product, solution, method, platform, channel, market